Salvatore Ferragamo is promoting its new Signorina Eleganza fragrance on social media sites.

The company has partnered with Carrot Creative to develop its strategy, reports Luxury Daily – and engage potential customers.

The brand has been tweeting links to a video, which is a behind-the-scenes story that shows Mario Sorrenti, the campaign’s cinematographer, at work.

In the fragrance’s print ad campaign, which is featured on the fragrance’s website, model Anja Rubik is lying on a couch wearing a pinkish beige gown that reflects the ribbon incorporated around the fragrance’s bottle neck.

And – ribbons and bows are currently trendy for fragrances – and have been inspiring several new bottle designs, as well as the look of ad campaigns.

Photo: Signorina Eleganza’s website.